Buy any item from the HEMA Belgian Art Collection, film your moment, and enter to win a complete year pass to all Belgian art museums.
Classic Belgian and Flemish masterworks reimagined as everyday HEMA objects — pencil cases, notebooks, travel mugs. Limited edition. Museum-worthy.
Simple, open to all Belgian residents 18+, free to enter alongside any Belgian Art Collection purchase.
Fourteen winners in total across three prize tiers — every entry has a real shot at bringing Belgian art into your daily life.
Access to every Belgian art museum for a full year — from the Royal Museums of Fine Arts in Brussels to the Museum aan de Stroom in Antwerp.
The complete HEMA Belgian Art Collection — pencil case, Rembrandt notebook, Bruegel travel mug, and the full limited-edition stationery pack.
Exclusive free museum tickets to selected Belgian partner museums featured in the Proudly Belgian campaign. Bring a friend.
Fill in all four sections of the form. Make sure you've already posted your video on Instagram or TikTok with the campaign hashtag before submitting.
Basic details so we can contact you if you win.
Confirm the HEMA Belgian Art Collection item you purchased to enter.
You must have already posted your video publicly on Instagram or TikTok with #BelgianArtHEMA before submitting here.
Please read and accept all statements before submitting. You can withdraw consent at any time by emailing privacy@hema.be
Your entry has been received. We'll contact you at the email provided if you're selected as a winner. Campaign closes in 12 weeks. Good luck!